What I love most about cycling is the sense of community. Whether you be a racer, a commuter, a cyclo-tourist, a randoneur, or a messenger, whether you ride carbon, steel, titanium or aluminum, whether you have thirty three gears or just one we're all in this together. Here at Greenlite our number one purpose is to support and promote cycling - not simply cycling for sport but cycling as an everyday activity.
At Greenlite we absolutely love bicycle racing. The sport is physical, mental and emotional, it's an "all-in" experience, and like in most sports we have our elite professional athletes. Like elite athletes in any sport bike pros give us a glimpse of what is possible while also providing us mortals with thrilling competition. A few professional cyclists make a comfortable living, but the vast majority do it for love of the sport. In order to, in admittedly a very small way, promote professional cycling Greenlite Heavy Industries has begun a Support a Pro program.
The Support a Pro program will support a chosen cyclist for a six month period by donating 100% of all proceeds from the sale of our Waxed Cotton Tool Roll. The first Support a Pro will be Seattle Native Jessica Cutler. Here's a little bit about her.
Jessica Cutler is a Seattle native who cut her teeth on the muddy cyclocross races of the Pacific Northwest. She's been racing on the professional road and cyclocross circuits since 2012 nabbing a few professional podiums and wins along the way. Jessica hopes to have a strong 2015-16 cyclocross campaign with the ultimate goal of winning singlespeed cyclocross nationals. She's so happy for the support of Greenlite Heavy Industries as well as her other sponsors who are the reason that she can do what she does!