Q & A
What is Greenlite Heavy Industries?
Why so expensive?
Is everything made in Seattle?
Yes everything is made in downtown Seattle by Matt Noren, owner of Tarboo Inc.
Why not do your manufacturing overseas?
There are a number of reasons why I didn’t source my products overseas, some practical, some personal. I’ll spare you the political discussion and simply say that I make my products in Seattle because that’s how I wanted to do it. GHI is a feel good company: I feel good about what I make, and you can feel good about what you buy.
What fabrics do you use?
I’m glad you asked. The G1 and 3Quarter Pants as well as the STP shorts are made from Schoeller DrySkin. Schoeller is a Swiss company – the fabric is milled in Switzerland – and frankly they produce the gold standard of soft shell fabrics. I’ll do the Pepsi challenge with any other fabric out there. I wanted to make products that elicit the response “dang this is nice” and that’s what I get with Schoeller.
Is this stuff only for biking?
I think of my products as “bicycling inspired,” in much the same was as Patagonia products are “mountaineering inspired.” Greenlite clothes are designed to be functional on a bicycle, but they are also perfect for hiking, sailing, walking, traveling, trekking, or even lounging. I make active clothes for active people.
What do you mean “grassroots” company?
When I say that GHI is a “grassroots” company I mean that it started small and grew from the ground up. Every penny that comes into Greenlite goes right back into making and developing product. A lot of folks said that I was crazy to think that I could start this company without loans and investors and all that stuff, I’m out to prove them wrong.
Every once in a while, we get an email from a company we didn’t even know existed asking if we’d like to check out their product. Such was the case when Michael from GreenLite Heavy Industries contacted us about their G1 cycling pants. Turns out, that GreenLite was started in early 2012 with the sole purpose of creating casual, technical cycling gear that looks as good off the bike as on. As a grass roots company, Michael was proud to point out that he has borrowed nothing to get the business off the ground, and he is re-investing every penny back into the business. Read More
By Darren Dencklau There are times when donning a team kit or a good pair of cycling shorts or bibs are necessary, especially for those who ride only for sport or serious recreational purposes. For most commuter and “lifestyle” riders, rocking the spandex isn’t often necessary or a desired look they want to project. Seattle resident Mike McGuffin created Greenlite Heavy Industries because he and many others fall into the second category. Read More
The seed that eventually became Greenlite Heavy Industries, Michael McGuffin’s Seattle, Washington-based apparel line, was planted a few years ago during lunch. A friend who was working with the suburb of Bellevue to help the city become more bike-friendly wanted to show up to meetings on her bike, but not while wearing Lycra. Read More
Every once in a while you run into a product, an item, a tool, a piece of clothing, or something else that you consider irreplaceable. Maybe for you that’s a pair of shoes, a coat, or a certain soap. The most recent item I’ve come in contact that holds such a place for me are the pants you see me wearing in these pictures. The 3Quarter pant from Greenlite Heavy Industries. I first ran into these pants when I was at the Seattle Bike Expo. Read More